CRM, or customer relationship management, is a business strategy that focuses on building and maintaining strong relationships with customers. It involves collecting and analyzing customer data to better understand their needs and preferences, and using that information to tailor marketing and sales efforts to meet those needs. CRM also involves providing excellent customer service and support, and using feedback from customers to continuously improve products and services. A successful CRM strategy can lead to increased customer loyalty, higher sales, and improved profitability. It requires a company-wide commitment to putting the customer first, and the use of technology and data analytics to support that commitment.
