A customer portal is a digital platform that allows customers to access information and services related to a company’s products or services. It provides a centralized location for customers to view their account information, track orders, make payments, and communicate with the company. A customer portal can also offer self-service options, such as the ability to update personal information or request support. By providing customers with easy access to information and services, a customer portal can improve customer satisfaction and loyalty. Additionally, a customer portal can provide valuable data and insights for companies, such as customer behavior and preferences, which can inform business decisions and improve overall performance.
