Financial management is the process of planning, organizing, directing, and controlling financial resources to achieve organizational goals and objectives. It involves the efficient and effective management of financial resources, including cash, investments, and other assets, as well as the management of liabilities and expenses. Financial management also includes the development and implementation of financial policies and procedures, the analysis and interpretation of financial data, and the communication of financial information to stakeholders. Effective financial management is critical to the success of any organization, as it enables the organization to make informed decisions, allocate resources effectively, and achieve its strategic objectives. It requires a deep understanding of financial principles and practices, as well as the ability to analyze and interpret financial data and communicate financial information to stakeholders. Ultimately, financial management is about ensuring the financial health and sustainability of an organization, and it is a key responsibility of the C-suite.