Key performance indicators (KPIs) are quantifiable metrics that are used to measure the success of an organization in achieving its strategic objectives. These metrics are typically established by senior management and are used to monitor progress towards specific goals and to identify areas where improvements can be made. KPIs can be financial or non-financial in nature and can be used to measure a wide range of activities, including sales performance, customer satisfaction, employee productivity, and operational efficiency. Effective KPIs are specific, measurable, achievable, relevant, and time-bound, and they should be regularly reviewed and updated to ensure that they remain relevant and effective. By tracking KPIs, organizations can gain valuable insights into their performance and make data-driven decisions that can help them to achieve their strategic objectives and improve their overall performance.
